It utilizes probability based mathematical system s, a machine learning to propose as well as predict future trends and outcomes. Analytics of these kinds can be applied to understand patterns like fraud patterns, customer purchasing patterns and risk analysis ( Tao et al., 2020 ) . Decisions obtained fro m these can be applied to predict future needs, better customer experience, and inventory management. The disadvantage of this analysis is that it is based on probability and cannot be correct . Therefore, decisions which appeared to be accurate based on predictions can be incorrect as a result of trends change .

This kind of analysis mainly focuses on past data and offer responses to the queries concerning the current happenings. It concentrates on data obtained from activities that previously occurred . This is normal and simp le kind of analytics that is carried out in every business . These analytics assists in measuring the main operational indicators of a business as well as describe the business’ health . Uncomplicated statistics are applied and described whereby an understanding of the way in which the business is functioning is acquired.