Assessment item 3—Report

Objectives

Please refer to the Unit Profile to see how this assessment item relates to the Unit Learning Outcomes. This assignment is designed to stimulate critical thinking outside of the classroom by requiring students to write a formal academic report. You will need to follow the ARE process described in chapters 2 and 3 of Your Business Degree 2 (prescribed textbook for COIT20249) to analyse the assessment task, research relevant information and evaluate the information you find. This information should be used to write an academic report in which you present your findings or outcomes and make recommendations for future practice. Professional writing and writing reports are described in chapters 4 and 5 of Your Business Degree 2. This assessment task will assess your skills in critical thinking, researching information, forming an opinion, academic writing, logical ordering of ideas and your ability to support your arguments with quotes from literature. These objectives will be measured by the ‘closeness of fit’ to meeting the assessment task, assessment requirements and marking criteria.

Please note that there is a wealth of material available on the Moodle Unit website that you should use to help you through the process of searching for and gathering relevant information, evaluating that information and writing your report.

General Assessment Criteria

Assessments provide the opportunity for students to demonstrate their knowledge and skills to achieve the required standard. To do this, assessment responses need to be both clear and easy to understand. If not, the University cannot determine that students have demonstrated their knowledge and skills. Assessments will, therefore, be marked accordingly including the potential for 0 (zero) marks where relevant.

The report must focus on the case study scenario given in the Assessment Task section. Any assessment items that do not address the case study scenario may be awarded 0 (zero) marks.

If you use Track Changes when writing your report you must ensure that the submitted document is the final and correct version of the document. That is, if your submitted report contains Track Changes or Comments or any other editing marks it may be awarded 0 (zero) marks. It is your responsibility to submit the final and correct version of your report.

The length of the report must be within the recommended range. If the report exceeds the maximum word count the marker will stop marking after 2750 words.

Moodle auto-submits draft files that are in Moodle at the originally set deadlines. Files that are auto-submitted will not be reverted to draft status except in extenuating circumstances (evidence required). It is your responsibility not to leave draft assessments in Moodle at the due date and time if the files are not ready to be submitted for marking. However, late submissions may attract penalties. 

Assessment Task

Students are required to write an academic report as per the format outlined in chapter 5 of the textbook. The report must follow the CQU APA referencing style. See the American Psychological

Association (APA) abridged guide updated Term 2 2018 available from: https://www.cqu.edu.au/student-life/services-and-facilities/referencing/cquniversity-referencing-guides. Please note that the prescribed textbook uses APA referencing guidelines. See also the Referencing Style subsection below.

The report is to be based on the following case study scenario about the use of Augmented Reality in Education.

Augmented Reality (AR) is a technology which enhances a user’s real-world view/environment by superimposing computer generated content in real time. The computer generated visual object is superimposed/overlayed on the real world object in such a way that it appears as if they co-exist in the same space as the real world environment, in real time. These visual objects can be images, video or animation. Although augmented reality has existed for quite some time, it is an evolving technology and there is huge interest in AR as of past few years. The application of Augmented Reality ranges from the retail, travel and tourism industry, gaming, education, engineering, manufacturing to the medical field, among many others. Business experts believe that usage of AR would attract more customers/users for business, without high operational cost. One of the advantage for business in using augmented reality is that, some of the platform/hardware (i.e., smartphones and tablet) that are used for AR application development are easily available. Using iPhone or Android AR application, users will be able to try on clothes without actually wearing it or to check if the furniture fits the interior before even buying the furniture. However, there are challenges as well, many business leaders are reluctant to change their business models and there is a skill shortage for AR in the industry. Ethics and security issues need to be looked into as well.

You are the Chief IT Consultant for a consulting company. One of your clients, XYZ University (XYZU), wants you to advise them on the possibility of using emerging “Augmented Reality” technology in their teaching method. Here are the details of your client:

XYZU is a large educational institute with multiple campuses in five different cities (Adelaide, Brisbane, Canberra, Melbourne, and Sydney) with the main campus in Canberra. It provides undergraduate and postgraduate degrees in all disciplines, with a student cohort consisting of both domestic students and international students from all over the world. XYZU, one of the largest educational institutes in the country, has noticed that their student enrolment number has decreased for the last few terms. So, XYZU is looking into all possible areas of improvement to increase their enrolment numbers. As a part of this strategy, XYZU is thinking of improving their teaching methods by incorporating some cutting edge technology, instead of traditional teaching methods. Recently, the management team has heard of augmented reality technology and believe that it might improve the student learning experience, but they do not have expertise within the organisation. Management have also heard that usage of augmented reality might also reduce operational costs (for some disciplines) and they think that these savings can be used to improve student services, which will increase their students’ satisfaction ratings. XYZU would like you to investigate the technology involved with augmented reality and the challenges and opportunities of AR. XYZU is also interested to know the infrastructure/hardware/physical setup and training required, and costs involved in incorporating augmented reality in their teaching.